What you decide on when setting up your website domain (yoursite.com) will have an impact on how you appear in organic (free = not ads) search results.
There are people out there that will try and shroud Search Engine Optimisation with smoke and mirrors. They’ll try and confuse you with technical language, or prey on peoples fear or frustration with previous SEO attempts, and try and convince you that it’s too difficult to do on your own.
In fact, its really not. In today’s abundant online world, really, anyone with enough time, brains and a little patience, can rank a website. It comes down to how badly you want it. In the next series of posts, we’re going to go through some of the factors that search engines, (particularly Google) look at when deciding who’s website goes where on their search engine results page. These aren’t all equally weighted, some give your site more boost than others, but seeing as no one really knows the rank factors, its largely reseach and testing that gives us these best practice tips.
Today we’re taking it back to basics,
First of the rank for a reason, it’s the first impression the googlebots (yeah we calling them that, they’re more like computer programs, but we like to imagine them plugged in somewhere, indexing away!) get of your site. Some of they key things to take into account is what your domain is called, giving the bots an idea of your relevance to the topic. So having a good relevant keyword in your domain is a good start.
Domain registration length
How serious are you about your rankings and your company? If you’re in it for the long haul, skip the yearly registration and pay for the 5,10 or 15 year registrations. This tells Google you’re legit, and not just a temporary netizen.
Subdomain having your Keyword
Get your site structure/page naming conventions under control. Having a keyword in the subdomain is agreed on as a thing that’ll boost your rankings, so if you’re wanting to add a blog as a subdomain, call it that, and avoid getting creative with the subdomain namings.
Local Domain Extension
Buying that country level extension. If you’re a local site, and targeting primarily local customers/searches, this can help. However the flip side of that can mean you’re lower for global searching.
So that’s that, a few things off the bat at the domain level for what you should be considering when setting up a domain, and how your choices will affect your SEO and subsequent business. Remember there are over 200 rank factors that search engines take into account when looking at your site, so it really is a game of every little thing counts.
Make good, informed choices at each stage and you really can take control of how visible you are online.